Posts by business

How to Monetize Your E-business

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E-business website development is definitely a key task in motivating customers to your. Buyers are looking for a modified and attractive online shopping experience. We are going to show you some of neat yet very easy tricks that help e-businesses to monetize their website development.

Make it Work!

How to Monetize Your E-businessIt is very important to check that everything is working properly before you launch your website. What is definitely the key thing is that your presentation works on all browsers. So make sure that your website is working properly on Chrome, Internet Explorer, Firefox, or even Opera browser. If your website is working perfectly then it’s more likely to get better traffic and it will means more costumers for you to e-business.

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Cross-Channel Marketing

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There are a lot of people who often mixed up multi-channel and cross-channel marketing. The main difference between these two types of marketing approach is that multi-channel marketing create and launch campaigns across multiple channels separately, while the cross-channel marketing use a single marketing channel, such as direct mail or internet, to support or promote another channel, such as retailing. Important thing is that customers don’t think about channels form that they are absorbing information, they just want convenience.

New media platforms have, and will continue to, change the way marketers manage campaigns across different channels. In today’s world ordinary customers move across wide range of channels, and they expect timely and coordinated experiences from their favourite brands, but company that produced those brands where no near ready to deal with such a unique interaction with customers trough individual channels, and the messages wasn’t delivered at time. It’s very confusing to the customers in one side, and very expensive for the brands on the other. So, the cross-channel marketing creates ability for brands to get closer with customers, using whole spectrum of channels to reach and be in contact with costumers.

According to the recent survey, many companies still don’t know how to work within cross-channel marketing. They are pretty solid when it comes to TV, mobile, print, social and any other type of advertising in particularly, but is a big challenge for them to create a cross-channel marketing that will embrace every single one of them into unique strategy. Almost 80% companies believe that their recent marketing efforts fall short because of not enough analytics that provide cross-channel marketing, while there’s a half majority of companies who thinks that’s is very important if they want to adapt in new ways of how customers absorbing information.

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Changes Introduced by e-business

Posted by in ebusiness | 0 comments

It is a concept that will transform many industries into virtual network of buyers and sellers. Successful organizations implement e-commerce to integrate business processes and improve work operations within the organization. As a result they get better business results, better internal organizational structure and effective management. In order to be successful in these changes, organizations must adapt and learn new approaches to strategy, planning and business management. The changes will accelerate in the future, and new technological developments in the digital economy will abound creating new fundamental approach to e-business of government, society and economy with social and political implications.

Electronic commerce and the possibility of online billing and payment, electronic banking and money transfer  from abroad via the Internet, mobile banking and business software are a part of e-business as a whole, which is correlated with the economic development of the country at the national and socio-organizational level .



In countries where the Internet is expensive, slow or unavailable, the community is at the margins of contemporary world events and trends of development. In these areas the organizations and companies have limited resources and can not react in time to market demands. 

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Identical Terms?

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There are a lot of words that can be interpreted wrongly. They are similar words, but does not mean quite the same. For example the expressions ‘e-commerce’ and ‘e-business’ are often used as synonymous, however we have to determine what do these words indeed mean?

Firstly, the term e-commerce correspond with online transactions; buying and selling of goods or services over the Internet. Secondly, e-business also refers to online transactions, but extends to all Internet based interactions with suppliers, business partners and customers. Some of the examples of these interactions are selling direct to consumers, manufacturers and suppliers, then monitoring and exchanging information, moreover, auctioning surplus inventory as well as collaborative product design. These online cooperations have the goal to improve or transform business processes and efficiency.
Talking about e-business and its benefits, we can highlight some of them:

1. Enhanced precision, quality and time required for updating and delivering information on products or services.

2. Possibility for customers to access the catalogues and prices at any time of the day-every day.

3. The way of ordering is easy, fast and immediate.

4. Improved market, industry or competitor intelligence gained through research activities and information gathering.

5. Electronic delivery of some products and services ( publications, software, translation services, banking, etc.) via new distribution channels.

6. Evident expansion of customer base and rise in export opportunities.

7. Routine administrative tasks such as invoices and order records are reduced by e-business so staff can focus on more strategic activities.


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Hide This Indication Harnessing a Global Medium For Local Business Growth

Posted by in b2b, ebusiness | 0 comments

The internet might be a global phenomenon but it also offers exciting opportunities for targeting a local audience. For small business this makes it one of the most valuable marketing tools at their disposal. Unlike traditional advertising the internet enables a business to engage with its customers on a personal level, without the hard sell that risks alienating them. Effective local SEO techniques make it possible to communicate with customers in a whole new way – informing them, even entertaining them, and delivering content they find useful.

With more and more people now using the internet as their first line of enquiry when searching for local products or services, small businesses need to ensure they feature prominently in search results for their area. Hiring an SEO agency to help them achieve this might just be the best investment in marketing they can make because it can deliver thousands of new sales and help build a loyal customer base for future business growth.

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